Conversational AI – 4 Marketing Strategies for the Education Sector

Are there some marketing strategies you haven’t yet explored which can boost your admissions? Is Conversational AI the thing you should go for?

Every industry is quite familiar with chatbots. It guides your customer by solving basic queries and generates a lead.  But how is a conversational AI chatbot different from a regular chatbot? Yes. You guessed it. Personalisation it is!

The human tendency is to acknowledge people who remember something about the other person from their previous encounter. Similarly, if the chatbot remembers the user’s name along with their entire conversation, such level of personalisation surely boosts the conversions and gives you an upper hand in the Industry.


Conversational AI Marketing


1. Social Media- Facebook & Instagram

The idea is quite simple and yet massively effective i.e. creating personalized social media statics and videos introducing the conversational AI chatbot for your followers and viewers.

These graphics and videos can increase the Click Through Rate (CTR) by 37%. Also, it doesn’t require fancy ideas and vectors. Just think of a conversation between an Admission Counsellor and a prospecting student who wants to take admission! There you go. As simple and quick as it sounds!


2. SMS Campaigns

Let’s be honest for once and admit that we all ignore a plethora of emails and SMS that are not from our people or acquaintances. Every company, university, services, etc emails go down in our scrolling list unopened. I would rather say, we bluntly ignore them! But if we ponder over it for a while, we can surely crack the algorithm of this ignorance. And again, you will realize that it is all coming down to Personalisation.

Imagine a student visits your website and interacts with the conversational AI chatbot. You have the entire record of the chat and you know that he left the conversation after asking fee details. You know that is a hot lead and the student seemed interested in the University. You can send an SMS to him to discuss the scholarships that your university provides with the conversational AI chatbot. That will seem that you are not selling anything but actually helping that kid out.


3. WhatsApp AI Chatbot

WhatsApp is the most popular and widely used app for messaging with over 1.6 billion active users. Moreover, it is the correct platform for such smooth conversations with multiple options for sharing documents, pictures, media, etc.

A very few Universities in India are using this application correctly. Also, all those using it aren’t using it to its apex. They are using very basic and standard chatbot which rarely solves customer queries and focuses on Lead Generation instead. But as we have discussed in the entire blog that personalization is the key to boost lead generation!

You all must entirely believe that now is the time for introducing your Whatsapp Conversational Ai Chatbot if you want to sustain and improve in the digital marketing and admissions area amongst peers. This is the right technique if you are looking for the easiest lead generation and the rate entirely depends on how well you are funneling down your traffic to WhatsApp.


4. Browser Push Notification

Up to what extent you can trust on a chatbot for answering the queries of the students looking for admission? It is obviously not 100%. Even if you train your Conversational Ai Chatbot for every possible intent and questions, still there would be some questions left unanswered. In that scenario what one should ideally do?

We know that every single product isn’t 100% complete. There is always a scope of improvement. This is applicable here as well, and the improvement is done by introducing Browser Push Notifications. If the chatbot cannot answer a query, you can answer the query again but via a browser notification which can be answered by any Admission Counsellor and sent by the AI chatbot after getting an approval to send notification by the student.

This can increase your Click Through Rate massively by 23% straight.

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