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5 Chatbot Trends To Help Grow Your Business

Chatbots are a helpful tool for businesses that want to take their marketing strategy to the next level and are looking to create a strong customer service. With the leaps of advances in AI technology and machine learning, chatbots have become and are becoming more popular than ever. Their flexible nature allows the chatbots to continue to evolve, become even better, and probably even perform a central role in customer service in all different types of industries.

AI was once considered a luxury for Fortune 500 companies, but that’s not the case anymore. A number of small businesses have leveraged AI technology to improve their operations, connect with their customers on a deeper level, and boost their sales.

Let’s discuss the latest chatbot trends to keep an eye on.

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Conversational AI – 4 Marketing Strategies for the Education Sector

Are there some marketing strategies you haven’t yet explored which can boost your admissions? Is Conversational AI the thing you should go for?

Every industry is quite familiar with chatbots. It guides your customer by solving basic queries and generates a lead.  But how is a conversational AI chatbot different from a regular chatbot? Yes. You guessed it. Personalisation it is!

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5 Steps To Creating a Successful Chatbot Strategy

With 80% of companies planning to implement some type of chatbot by the end of 2020, it is becoming increasingly popular to use a chatbot for improving business processes.

Most companies implement a similar procedure: create a chatbot, promote it, engage with users through it, and grow your business.

But one of the most important things that this procedure requires is a tightly bound strategy that makes it work.

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6 Features that are Essential for an Effective Voice Bot

A voice bot is a virtual ‘bot’, a program that converses in a way that makes sense with the help of a pre-defined logic. An effective and automated one is integrated with Artificial Intelligence (AI) and Natural Language Processing (NLP), created to simulate uni or bilingual human conversations.

 

Voice bots can be easily classified with respect to how they function and their quality of conversation. Here are 6 features that are essential for an effective voice bot:

 

1. Intent Analysis

This is perhaps the most essential feature for a good voice bot. To initiate a successful automation voice process, voice bots need to be smart and pass off as actual humans or as close as possible. From reaching the right person to understanding the sentiment in the conversation and acting accordingly, voice bots need to have an analytical processing core to automatically tackle situations and learn from them.

 

2. Conversation Analysis

Your bot needs to be a ‘good listener’ in order to determine the intent and understand the flow of the conversation. This means it should know when to speak and when to pause (when the person on the other end is talking). While this is essential, the bot should also be able to make the agenda very clear when needed.

For example, voice bots are generally used to inform clients of some important information, reminder or update. An effective bot design would include programming where it doesn’t pause during the time when it’s providing that critical information, irrespective of interruption.

3. (Almost) Zero Lag

As is true with any current technology hardware and software, speed is essential for a pleasant, efficient experience. A good voice bot should be able to interpret, reply, and take action at the same rate as the customer. Lags and slow responses cause frustration within the customer and can create a poor impression which may even lead to loss of the lead.

4. Personalization

It’s extremely frustrating for a customer to have to repeat similar information continuously throughout their path on a company website, call or platform.

An optimally programmed and integrated voice bot should greet the caller promptly, know the history with the caller on various platforms, understand the likely reason for the call or visit based on calling patterns, and, most importantly, be able to personalize suggestions based on knowledge on the customer.

5. Access and Transfer to Live Agents

Voice bots are basically assistants to actual live agents and not their replacements. At any time during a call, the customer needs to have a seamless way of shifting the conversation to an available live agent, and this process should be based on predefined fallback rules. For instance, if the bot is unable to understand an issue within a single iteration of the question, the customer should be redirected immediately to a live agent.

6. Learning and Adapting

Bots have come a long way with regards to interacting with humans. An AI-powered bot can continuously improve accuracy and predictability based on interactions. Currently, well-programmed bots are able to parse long sentences, understand slang and colloquial speech and even comprehend a few multilingual words (without switching language modes).

 

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7 Ways AI Voice Bots Can Transform Your Sales and Marketing

It’s hard to get prospects to listen to you, or even show up for a demo. There is a lot of busywork that goes into generating and converting a lead. Digital lead generation is quite different from the traditional ones. There are a lot more leads and a lot less time to convert them. There is a crying need for some level of automation in this area, and chatbots & AI voice bots are the best way to go about it right now.

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5 Advantages of Using a Chatbot for Your Business

Chatbots are getting quite popular in the marketing industry since they are bringing up a new and more efficient way for businesses to interact with their community, and more importantly with their customers, riding on the exploding popularity of messaging apps. Adopting this innovative concept can give you a definitive advantage over your competitors.

Here are 5 advantages of using a chatbot for your business:

 

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Voice Bots in the Customer Service Arena

There are certain traits of a good customer service process that all customers have come to expect in the last decade. These traits are:

  1. Instant response – A lot of customers believe that waiting times on phones and chat are too long.
  2. Autonomy – A lot of customers would look for answers by searching for it themselves rather than contact customer services.

A chatbot does both of those things. It reduces wait times by keeping people engaged with relevant questions and it lets people choose how they want to proceed with their search for information.

But with the rise of advanced speech recognition technology, it is a safe bet that voice bots will become the frontier of customer self-service.

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Chatbots in Marketing: How Chatbots Helps Convert More Leads

As we progress into 2020, with the digital era at its peak, it becomes harder and harder for brands to break through the noise and make themselves heard. Also, with all the marketing clutter on the internet, people like it when something out of the mess is personalised for them.

That is why brands have been approaching their marketing strategies to create personalised campaigns for their consumers. But the problem is that with such a vast number of online followers, most brands can’t keep up with creating a personalised experience for everyone. The best solution for this problem is to create a chatbot that represents the company at the very forefront of all communication: social media.

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