With users spending more time on their e-mail applications, mobile phones as well as on their desktop, marketers are trying to include their marketing messages in these platforms. For the uninitiated, Chatbots are tools powered by artificial intelligence where a robot is hosted within a messaging application. They can help a brand communicate with its consumers without the help of human intervention.
Therefore its important to ask the question: Why are Chatbots essential for Marketing Professionals?
1. Chatbots will populate an increasing number of digital platforms
The number of platforms that brands need to maintain their digital presence is constantly increasing. This has resulted in several marketing campaigns that have been conducted through different channels and the need to keep them regularly updated can be a difficult task. The size of each of these campaigns has also increased considerably. Many brands now have a global presence.
By using Chatbots, marketing professionals can connect their accounts and update them via messaging platforms like Slack, SMS, Facebook Messenger, etc.
2. Chatbots help marketing professionals keep up with the changing trends
It is important for marketers to constantly keep an eye on their campaign performance indicators to spot the effectiveness of a campaign. This data represents the evolution of the trends in relation to their target and gives the brands a real insight into the reaction of their consumers to certain messages and advertising campaigns. Being attentive to trends can help optimize the brand strategy. Chatbots can make this easier and automated.
3. Chatbots respond to the growing demand for analytics
As the number of digital platforms increases, the importance of streamlining and optimizing marketing budgets has, in turn, increased. Marketers need to be vigilant about the data of each of their campaigns in order to maximize their performance. The use of Chatbots gives them instant access to the data they need without having to go through the vast datasets in Excel, Google Analytics, and others. By using Chatbots, marketers can keep a lookout for key indicators that define a trends as they happens to take the necessary action immediately.
4. Chatbots help in consumer responses as well as instant processing of the request
The growing number of companies bringing their products and services online has resulted in a wave of “instant responses” for consumers. Users expect an instant response from brands at all times of the day and across multiple time zones. Although manual interaction with a large individual audience can be difficult, not applying customization or not responding in a timely manner can also result in the loss of customers and an overall negative image of the brand. Chatbots allow businesses to engage with the customers in an instant manner.
5. Chatbots are easy to use
Digital marketing will become easier and more thought provoking for marketers with the rise of Chatbots. It would be interesting to see how consumers react to this change. In the meantime, Customers and brands will likely view Chatbots as their own personal assistants!