As the technological innovations get better, businesses have to keep evolving to hold their spot in the race for user attention. 2017 witnessed an explosion of chatbots dominating multiple industries at the same time. Chatbots are a perfect addition for businesses that are heavy on conversation with consumers like hotels.
The core of every hotel’s success depends on the quality of service provided. With the surge of internet and smartphones, users want to know all there is to know about a hotel from the comfort of their homes. So, hotels have to constantly innovate themselves to attract more bookings.
Here are some of the ways a chatbot can prove to be an useful asset for Hotels –
Responding to enquiries and FAQs
This is the first step involved when it comes to a hotel booking. Users want information about the hotel, right from its location and amenities to the additional recreational facilities provided. They want to know details about the types of rooms available, tariff, etc. Bots can help address these queries instantly.
Assist in bookings
This is one of the key tasks for a hotel. A lot of resources are employed to ensure that there is a smooth transition for customers from enquiry to booking. Phone reservations have become a thing of the past, customers now want to book rooms through online communication. This is where bots can be highly useful. Customers can instantly confirm their reservations with the hotel. This simplifies the effort taken by both parties i.e the hotel and the customer.
Receive guest feedback
There is always scope for improvement when it comes to providing quality service to guests. Hotels must pay a lot of attention to the feedback and comments from guests. Afterall, they’re the ones keeping the business afloat. Bots can be an efficient medium through which guests can give feedback about their stay. Their responses can be connected to relevant teams to ensure that suitable action is taken
Alerts about offers & discounts
Bots can also communicate about the available offers/discounts/promotions when a user initiates a new chat or even alert users who’ve already interacted with the bot. This helps the bot stay in touch with the customer database of the hotel and create awareness about offers that would result in more bookings for the hotel