Meelo Evaru Koteeswarudu is a popular Indian regional television game hosted by Telugu megastar Chiranjeevi.
For the promotion of the show, the makers wanted to engage their fans and users in a unique way and simultaneously create a buzz on social media.
The team at KRDS were looking out for ways to engage with the audience on social media and also promote the show. Finally, the team proposed to build South India’s first Subscription Chatbot on Facebook Messenger. Bots are becoming popular by the minute and they have already been successful in the promotion of Bollywood and Hollywood movies. This would be the perfect way to gather the user’s attention on social media about MEK.
Users were encouraged to send a DM on Facebook or on Messenger. Once they sent a message, they were asked to subscribe to messenger. Post this, the users would receive exclusive information and news about the TV Show in their inbox. The fans were even given a poster with the megastar’s signature on it.
The chatbot campaign proved to be super successful with over 60,000 active users within a span of 2 days.