Given the exponential rise and development of new technologies today, business leaders have a wide range of opportunities to market their brands while improving the experience of their consumers. In an undeniable way, Chatbots have quickly become the star of this year. In spite of existing for over a decade, most brands have understood the effectiveness of Chatbots for their businesses. By definition, a Chatbot is a computer program that is created to mimic conversations with the help of artificial intelligence.
Chatbots are already used, for example, in multinational companies to generate new sales channels, facilitate the sales process and respond to consumer queries. Chatbots are not only useful for large organisations but small businesses can benefit from them too. Here’s some detailed insight into the usage of a bot for business.
Database collection of customers for businesses:
Even though chatbots are simplified for the customer, they are much smarter than one might think. The first positive thing to remember about them is that they have a very good memory. Let’s take the example of flight bookings made with Chatbots, they are created to understand different flight routes and destinations in order to provide the most accurate information concerning the departure times and the arrival times of the flights. This kind of bot helps users to have a real-time response to what they are looking for and allows the company to grow its database of customers.
Opportunities for Sales:
Chatbots are not just fo r transferring information. They can also be used to directly influence a company’s sales. Recently, Taco Bell, a fast food chain, created a Chatbot that was designed to automate the sales process. TacoBot allowed users to place their orders online by sending a message via the Slack platform. Inteldesk too has chosen to provide digital agents in the form of Bots to improve the user experience and customer service to increase sales.
Influence Purchase Decisions:
It is normal that the majority of small business executives lack time or even staff to offer each consumer exclusive attention and advice. Chatbots offer the best dynamic solutions for this problem. Some clothing chains such as H&M have adopted Chatbots to influence their sales. These bots ask users a number of questions about their clothing style and then offer them a variety of clothing choices. This type of Chatbot can also recommend accessories or outfits related to the questions asked. This helps employees gain more time as consumers can turn to a sales consultant 24/7.
Responding to Customer Queries:
This is the simplest and most effective way for companies to create their own bot. A Chatbot is able to translate and take into account the demands of a large number of consumers and answer them. It is important to train the bot to understand the most basic and frequently asked questions. But it is very likely that the inbox of the bot is quickly filled with requests. Therefore, it must be able to respond to different demands immediately. For example, Silvia is one of the best platforms that contains a virtual character that has a voice and a brain and can therefore easily communicate as a human being.
Improving Social Media Engagement:
Last April, Facebook at the f8 conference announced that its messaging platform, Facebook Messenger, would be open to brands to create and host chatbots. This will allow brands to achieve higher levels of sales and naturally encourage engagement on social networks. Therefore, hosting a suitable Chatbot on Facebook will assist brands in expanding their fan base with the possibility of increased engagement and this in turn will help the business boost sales.
Simplify Payment Processes:
As Chatbots help users order certain products, they must make sure to also provide a means of payment but this can be quite challenging. It is important to adopt the latest payment technologies and offer different options to the user and perform this within the bot. For example Snapchat introduced Snapcash last year, which is a tool that works like a virtual wallet and records the details of the user’s credit card in order to allow it to send money to brands or Friends via a message. Setting up these tools will simplify the payment process thereby increasing sales online.
The concept of Chatbots are being pushed by major brands and developers with a large number of applications uploaded every day. If your business has decided to adopt the Chatbot technology it is important to conduct some market research and monitor competitors along with partnering with a Chatbot agency to develop an effective Chatbot strategy.