Chatbots are getting quite popular in the marketing industry since they are bringing up a new and more efficient way for businesses to interact with their community, and more importantly with their customers, riding on the exploding popularity of messaging apps. Adopting this innovative concept can give you a definitive advantage over your competitors.
Here are 5 advantages of using a chatbot for your business:
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There are certain traits of a good customer service process that all customers have come to expect in the last decade. These traits are:
- Instant response – A lot of customers believe that waiting times on phones and chat are too long.
- Autonomy – A lot of customers would look for answers by searching for it themselves rather than contact customer services.
A chatbot does both of those things. It reduces wait times by keeping people engaged with relevant questions and it lets people choose how they want to proceed with their search for information.
But with the rise of advanced speech recognition technology, it is a safe bet that voice bots will become the frontier of customer self-service.
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