Ahead of the highly anticipated release of Baahubali : The Conclusion, the makers wanted to
promote the launch with an interactive Chatbot quiz to give fans a quick recap of the movie.
Social & Digital Agency KRDS India was roped in to develop an interactive Chatbot on the page to
promote the movie. The move comes after KRDS India developed a series of movie promotion
Chatbots, recently for Kaabil, M.S Dhoni, Jolly LLB 2 and Badrinath ki Dulhaniya.
The Chatbot was launched on Baahubali’s official facebook page after the trailer was launched on
15th March 2017. The idea was to engage the users and get them to guess on the storyline of
Baahubali 2 from whatever they could gather on the trailer of the movie.
Users can message the page to play the #ChatQuizChallenge that had 5 trivia questions from the
Trailer. The BOT is a multi-lingual BOT and is available in five languages – English, Hindi, Tamil, Telugu and Malayalam.
Commenting on the Chatbot, Senthil Anand – General Manager at KRDS India Agency said:
“With the huge success of Baahubali – The Beginning, fans of the movie across India have been eagerly awaiting the sequel and keeping this in mind, the #ChatQuizChallenge was launched to fuel the anxiety created by the trailer and to get users to subscribe and get new updates from the production crew.
We’ve already seen good reception to the BOT on all languages and hope to hit a milestone with the number of subscriptions to the Chatbot soon”
At the end of the quiz users can receive a customized Baahubali 2 artwork with their profile picture to show their support for the franchise. The user could also subscribe to the Chatbot to get exclusive updates from the production crew of the movie.
The Chatbot was a raging success with over 86,000 users within two days. It can be accessed by messaging the page or on messenger
We are at the brink of a Chat Bot revolution on instant messaging applications. As downloads for applications on social networks go down, brands are choosing to come to the place where the user spends most time, in the safety of their favourite instant messaging applications.
As countless brands have taken the plunge to introduce Chat Bots to automate the conversation with their audience it is quite clear that Bots are here to stay. As Facebook revealed in July the presence of over 11,000 bots on Facebook Messenger and counting, bots have been taking the world by the storm.Whether it is booking a dinner table or scheduling an appointment with a doctor, customers can now carry out a spectrum of online transactions within the comfort zone of their Instant Messaging Applications.
According to a study by Business Insider, Messaging applications have now surpassed social networks in terms of usage. This confirms the notion that brands must actively adopt the idea of connecting with its customers and potential users on Instant Messaging Applications instead of pushing more stand-alone applications of social networks. An important aspect of the new revolution of conversational user interfaces is the adoption of a human like persona for the bot. Whether it’s the sweet talking Siri or Cortana, bots now act as a personal virtual assistant with human like qualities which makes the experience of interacting with the bot more enriching rather than monotone or without emotion.
This also provides the brand much room for injecting their brand’s personality in the bot. The bot thus acts as a spokesperson for the brand managing countless interactions at the same time with ease and eliminates human errors. With a proper and extensive strategy, bots can not only automate daily tasks for the brand but will be able to establish and build a lasting relationship with your customers.