3 Steps To Create The Perfect Government Chatbot

Chatbots are slowly taking over every aspect of a business, right from customer service to marketing. Their efficiency and usefulness have been proved time and again. We see that even Government organisations are starting to understand the benefits of having a chatbot incorporated into their activities. But developing a bot for a government organisation poses a lot more risks. Here are some steps to consider to ensure you don’t make any errors –

  • Ability To Handle Complex Conversations

Chatbot agencies must ensure that the bots are built to support complicated conversations and provide them access to data repositories that can help them solve the user query (ex- calculating social security benefits). Your bot is of no help if it does not have the right access to resources to help citizens with their day-to-day concerns.

  • Smooth Conversational Experience

Just as it is important to make sure your bot is smart and has access to the right data, it is also equally important that there is a smooth cross channel integration. Yes, a bot cannot provide all the answers, but it must be well connected to direct the user to the right channels without causing any confusion. This will help end users get the same information from chatbots as they do from more traditional channels like web and mobile.

  • A Bot That Can Explain Itself

We’ve now created a smart bot seeped with the right information, the next step is to ensure that the users can easily understand what the bot is trying to communicate. Step away from technical jargons and complicated words. The goal is to simplify things for the user and not complicate it further. Agencies need to be prepared and choose a chatbot platform that can easily explain its decisions in clear and understandable language. This will help build the authenticity of the bot and increase the public trust.

How ChatBots Allow You To Increase Your Sales

Artificial intelligence and machine learning are undoubtedly the most controversial technologies of recent years. Both have proven great potential and have changed the way we think about all industries, including the sales department. Chatbots, more precisely, are a real competitive advantage for all companies. In particular, they help support customer service and make it more qualitative.

Chatbots can today boast of being indispensable in the marketing strategy of a company. They are a real ally, especially in instant messengers, because they can target and engage consumers.

Numerous studies have shown that chatbots have an obvious impact on sales. They are not negligible in the company strategy.

What is a chatbot?

A chatbot is an artificial intelligence system that is used by companies to communicate with their customers through instant messaging applications. Through natural language learning, chatbots are able to identify consumer queries and offer relevant answers.

The answers are less and less robotic
The use of “machin learning” allows chatbots to create new answers simply thanks to past data. These advances are aimed at increasing the quality of customer service. Today, good customer service is the key to conquer the consumer. Chatbots allow customers to interact with the business 24/7.

Why should I think about it?

Before implementing a chatbot in your business, the marketer must first consider the different technologies, because each of them has its own goal.

The goal of marketing is to reach its target and communicate on how a product can dramatically improve the lives of consumers. For the businessman, the goal is to increase sales and grow the company’s revenue. The chatbot can do both things at the same time.
The growing popularity of instant messaging applications has dramatically increased the range of possibilities.
People love instant messaging and they spend a lot of time there. Facebook Messenger has about 1.2 billion active users per month. Thus, the application represents an indispensable tool.

The opportunity for chatbots for your business
By improving the customer experience with chatbots, the customer is encouraged to inquire when he asks a question. The problem is that the customer does not necessarily intend to buy.

High engagement rate
This is where the chatbot comes in. After the conversation with the potential buyer, he can relaunch the customer on the product that interested him with promotional offers for example. This message is found directly in the customer’s inbox and is therefore likely to be open.
A chatbot messenger does not need to target upstream clients, this is a real benefit.

Analyzing and collecting data
By collecting and analyzing data, when a consumer comments on something, for example, the company collects valuable information. Chatbots have the ability to collect and analyze this crucial business information that may not be seen by staff.
Clients are better able to speak and express themselves when they know the person they are interacting with. It’s the same for chatbots.

Test the products. 
Artificial intelligence simplifies the work of marketers. A company can test two product offerings at the same time. For example, 500 people can test a wording, a product presentation or a positioning. A sample of 500 other people can test a second version. This option allows a better understanding of the product and therefore better position it.

Guide sales. 
Chatbots have become a real sales management tool. When a bot collects all the necessary data (including consumer behavior), it can offer the right product. The interactions between the bot and the consumer begin with the creation of the desire, then the selection, the order and finally the payment. It is a short and flawless circuit without human errors.

To conclude, integrating artificial intelligence into a business is relevant. The only brake is the budget. This decision must be made according to the criterion of size: large companies should not hesitate to introduce. As for the companies of intermediate size they must think twice. Integrating a lower quality chatbot can be disastrous for the customer relationship.