Building a chatbot has become considerably easy with the introduction of different softwares, app and chatbot development tools. But with the introduction of such softwares, businesses pay attention to just the development of the bot and forget to constantly improve it. That’s why most of the bots fail.
Building a bot is just the first step. The UX and UI of the bot is of utmost importance. The bot must be easy to talk to and interact with. If this is missing, then your bot is no longer useful to the user.
Ensure all buttons are functional
Any normal conversation with a bot involves the user clicking on different buttons to provide answers. So the buttons must be thoroughly tested to ensure that it is responsive at all points of the conversation. Sometimes, the user would come back to the conversation and try to employ the old buttons instead of starting a conversation from the scratch. If the buttons aren’t responsive, you are losing out on valuable customers.
Increase wait time to allow users to read the messages
This is a flaw that most of the chatbots suffer from. Most bots continually spam the user with multiple texts at a time. This does not give the user any time to read every message as the new messages will move the text that the user is already reading. This leads to poor user experience. Therefore, it is advised to have some wait time in the middle before the bot sends out another message.
Try to re-engage after end of conversation
The bots must be equipped to re-engage the user with some valuable information after the end of conversation to ensure future engagement. But there is a fine line between trying to engage with the user and spamming the user. ONLY message the user if you have something that the user would find useful. Otherwise, you might actually end up hindering the performance of your bot.
Building a successful chatbot is a constant journey. There is something new to learn everyday. Trying to incorporate new trends and learnings is the way to instill growth in your chatbot.
It has been a while since the rise of Chatbots and there is no doubt that these bots have proven to be incredibly helpful to both the brand and the user. It minimizes effort and maximises the benefit. It also serves as a great marketing tool for the brands.
But with the the rise of a new feature also comes a rise in the errors and mistakes made. The story doesn’t end after the development of a chatbot. Businesses make plenty of mistakes when it comes to revising the functionalities and conversational abilities of a bot.
Here are some common mistakes that your bot must definitely stay away from –
Lack of focus
Bots are developed as a solution to a problem. It is important to identify the principal problem and ensure that the bots are working towards that. Make sure that your bot is not trying to do a hundred tasks at once. It may lose focus and in the end, you will be unable to solve your primary problem.
Spamming an abandoned conversation
This is one of the biggest mistakes committed by the bots. Users constantly complain of getting spam messages from the bot even after the conversation has ended. It is worse if the bot continues to spam the user even after it was unable to effectively help with the user’s query. Alternatively, the bot can send a message or two after the conversation if it contains some valuable information that the user will appreciate.
Inability to answer the question
This is another good reason as to why your bots are not that successful. It simply does not add any value for the user. The main reason why bots where set up in the first place was because they could respond to the users’ queries instantly. If its unable to find an answer for the question, it must let the user know about it instead of repeatedly dodging the question or providing irrelevant answers. It only makes the user more annoyed. It could provide the user with an email ID or a helpline number incase the question is out of scope from the bot’s abilities.
Asking repeated questions
The bot must be developed in such a way that it is able to store information of previous engagements with the user. It becomes a mundane task for the user if they have to provide their contact information or account details every time they communicate with a bot. Therefore, it is important to integrate your chatbot with user information data to simplify the process for the user.
It is 2018 and technology is at its peak! Well, technology and social media. And who is the biggest user of both of these? You guessed it right, it’s the millennials!
It is believed that, by 2020, almost 85% of consumer interactions with businesses will be with bots or through self-servicing. Research states that 60% of millennials have interacted with a chatbot and 70% of users have had a positive experience with a bot. And the users who haven’t tried are also excited to interact with a bot.
Companies have realised that chatbots are a goldmine with millennials and brands like Sephora, Dominos and Starbucks have already created their very own chatbot that are highly popular amongst millennials.
So, what is it about chatbots that makes them so irresistible to the millennials? Well, you’re about to find out.
Feeds into their need for instant gratification
If there’s one thing that all millennials hate, it is waiting. They want instantaneous replies and feedback. And this is one of the major reasons that they love chatbots. Their queries are attended to in a jiffy! Plus, with the improvement in chatbot technologies, bots are improving their conversational abilities to become more humanized and friendly. Millennials may not receive the same instant responses while interacting with a human. This is why, they are more prone to communicate with bots instead of other customer servicing channels.
Keeping up with the latest technology
Millennials love staying ahead of the curve. Be it fashion, technology or music. They all want to be a part of the next big thing. They loved drones and hover boards and they’ve also started to love chatbots. It is the newest addition to social media channels. They’re all happy to experiment with the latest technological revelation.
Convenience is everything
Millennials take their smartphone everywhere, they’re always connected to the different social media platforms. Brands need not take any effort to educate these millennials about these platforms. All they have to do is be present on the platforms that their TG frequent the most. The convenience of the chatbots is what makes millennials use them again and again.
Chatbots have been around for a while now and there have been hits and misses since its inception. We’ve cracked the mysteries on what makes a bot successful and the tips to create a perfect bot. And since brands have realized the true potential of bots, they all have incorporated it in some aspect of their business.
Unfortunately, the crowding of bots on the internet have made it difficult for every single chatbot to stand out. This brings us to marketing. How can a business effectively promote their messenger bot and not let it get lost in the crowd?
Well, we’ve got just the right tips to ensure all your existing and potential customers are aware of this feature.
Increase the visibility of your bot
The first step to promote your bot is identification. All your development efforts are baseless if users cannot easily discover your bot. There are different steps to go about this.
- Create messenger QR codes and place them at your store, events, office or even upload them online on your social media handles and website. This will allow the user to quickly scan the code and get in touch with your business
- Add a “Message Us” button on your Facebook page
- Place a “Message” button on your website too. The facebook message plug-in can be embedded onto the website and it can help direct the user to your messenger bot if they have any queries. It also helps push all your efforts to one uniform location
- Give your bot an identity and a username so people can easily type in the name of your chatbot and locate it
It’s all about the content
Now that we’ve covered visibility and brought the user to your chatbot, it is important that the bot engages and assists the user effectively as possible. To achieve this, it is important to understand the reasons behind creating a chatbot and what makes your chatbot unique.
It is imperative to convey information about your bot, its latest updates and features to ensure top of the mind recall and also to maintain the interest of your audience. This will also provide room for user reviews and feedback to help fine tune your bot’s performance. Your bot can be made more fun and interesting by incorporating GIFs, audio and video files.But do note that your updates about the bot do not become spammy for the users.
With the right balance of the above mentioned tips, you are surely on the right path to Chatbot success!
It is no surprise that the internet and social media have taken over every aspect of life and everything is available to the user at the comfort of their homes. The number of users making purchasing from an e-commerce store has been steadily increasing over the years. Almost 80% of online purchases is made from a mobile device. So the online stores must ensure that they provide a seamless shopping experience to their customers.
This is where the chatbots would be of great help to them. The best part is that, chatbots do not require you to install a specific app, it is inbuilt within the principal store app or within the social media channel.
How can chatbots help boost e-commerce businesses
Chatbots are perfect to build a buzz around latest products, offers, discounts and sales. They help communicate such information to users on social. This is an ideal way to get the word out there without appearing spammy. Users would appreciate the personalized touch. This would encourage them to at least visit the website.
Instant customer service
Customers want instant answers to their questions, especially when it comes to addressing grievances and purchase queries. But the customer service team cannot be available 24×7. In this case, incorporating chatbots ensures that these queries are addressed instantly. This enables the user to have a smooth online shopping experience.
Over and above the usual benefits, one of the biggest pros of incorporating a chatbot is personalization. Customers want to feel like the brand understands them and their needs. This aspect is key to brand loyalty. With AI, it is now possible for bots to grow and learn from every interaction. This empowers the bots to provide personalized solutions to the users based on their interests/purchase behaviour & previous interactions.
Clean & Clear is a prominent skin-care company that is known for their affordable line of dermatology products. Its products are available in 46 countries and cater mainly to young women.
The brand wanted to establish themselves as the go to skin expert for teens. They wanted to leverage the digital medium to help achieve their goal in an innovative manner. We set out to find a way to reach the teens in a platform they love to use, Facebook!
This led to the creation of Kimi, a friendly chatbots for teens. She was like a big sister who could answer any skin related issue but also knew how to have fun. She was someone that every teenager could relate to and connect with. Kim was introduced as a chatbot on Facebook Messenger.
How does it work?
Here’s how Kimi managed to capture the hearts of over 30,000 teens.
Kimi asks the user a few questions to understand the skin type, skin problems and the age group. Post this assessment, she lets the user pick the issues he/she is facing, like pimples, oilyness,dull or dry skin. Once the user has chosen a skin problem, Kimi immediately offers useful tips and solutions to overcome this issue.
But it does not end there. She even recommends the right C&C products that’ll help tackle different problems and also offered vouchers to the users.
But all work and no play would make Kimi a dull bot. So, she was also configured with some cool features. Selfie Soundtrack is a feature where where the user’s selfie is analyzed to determine their current mood (happy, sad, angry) using Google Vision API. Once the mood was determined, Kimi picks and plays a song according to the user’s mood using the Spotify API.
The chatbot campaign was immensely successful and resulted in 30,000 user interactions. Out of these, around 25,000 users have opted for ongoing skin care tips. The bot was able to offer 20,000 promo codes, of which, 11,000 were redeemed by users.
The bot can be accessed through Messenger.
Chatbots are currently experiencing a peak in their growth. More business are companies are joining the AI bandwagon. This technology has been developed, customized and innovated to suit the needs of different businesses in multiple industries. But there are still some common misconceptions surrounding chatbots and we’re here to bust these myths once and for all!
Myth 1 – Chatbots are only for big businesses
This is one of the most common misconceptions when it comes to chatbots. Yes, it is true that some of the biggest brands in different industries have made use of this technology to achieve big results,but, it is not restricted to the elitist brands. Chatbots can be developed for your business, irrespective of the size. And you need not worry about the costs of the chatbots being super high. You can actually develop a cost-effective chatbot for your business without compromising on its quality.
Myth 2 – Chatbots are only used for Customer Service
Most people believe the biggest function of the bots is to address customer queries when the employee is unavailable. But in reality, the potential of these bots is so much more! They can used in various functions like Sales, Accounting, Communications and many more.
Myth 3 – Chatbots lack human touch
This would be the biggest myth that surrounds chatbots. People believe that Chatbots can only offer robotic and repetitive replies to questions. But that is not true. Chatbots can be built to constantly evolve and learn from every interaction they have. It generates useful insights from every conversation it has. Bots are even being utilized for counselling. So the matter of personalised touch purely depends upon how effectively your bot is built.
Myth 4 – Chatbots will lead to unemployment
Chatbots are developed to make the jobs easier for people, not to completely eliminate them in the process. Even though these bots can be built to perform multiple tasks effectively, its benefits pose a limit. Certain activities need to pass through a human.
With these busted myths, you can surely understand what bots can and cannot do. In this day and age where technology dominates every aspect of your life, bots are the perfect addition to grow your business to the next level.
A chatbot is a computer program which conducts a conversation via auditory or textual methods. Of Late, bots are slowly making their way into daily activities and businesses. They’ve already revolutionized the way users communicate with different brands online.
Nowadays, users expect instant replies from businesses which has led to the increased demand for chatbots.
But there is a constant question as to how to humanize a chatbot? Users feel more comfortable communicating with a chatbot that has some personal touch to it instead of a bot that gives robotic replies.
Bots need to be integrated with some emotional intelligence that evolves based on user interactions.
Here are a few tips that can help create a personal touch for your chatbot –
Build your bot to accommodate your user
Often, chatbots only offer a few answer options to the consumer which severely restricts their options. The bot has to be developed to make things easy for the user. The bots must be constantly improved and made better to understand human dialect. They must also be programmed to learn and evolve from every encounter.
Quick replies to queries
Even though it is important to have a conversation with the customer, long conversations are not appreciated every time. Users wants quick answers to their questions with the least amount of effort involved. This is when you truly know if your chatbot is effective.
Develop a personality for your bot
Although the bot has to be built to accommodate the user, it is also necessary for the bot to have a personality that falls in line with your brand and its values. Tests like Myers-Briggs can help choose the personality traits for your bot. For example, if your brand caters to the millenials, it is important for the bot to have a fun, playful personality that the target audience can relate to.
Irrespective of your purpose of creating a bot, it is important to understand there is a human entity on the other end of the conversation. A humanized chatbot can help build stronger connections with the users and increase the brand loyalty. Afterall, It’s all about creating meaningful interactions.
Meelo Evaru Koteeswarudu is a popular Indian regional television game hosted by Telugu megastar Chiranjeevi.
For the promotion of the show, the makers wanted to engage their fans and users in a unique way and simultaneously create a buzz on social media.
The team at KRDS were looking out for ways to engage with the audience on social media and also promote the show. Finally, the team proposed to build South India’s first Subscription Chatbot on Facebook Messenger. Bots are becoming popular by the minute and they have already been successful in the promotion of Bollywood and Hollywood movies. This would be the perfect way to gather the user’s attention on social media about MEK.
Users were encouraged to send a DM on Facebook or on Messenger. Once they sent a message, they were asked to subscribe to messenger. Post this, the users would receive exclusive information and news about the TV Show in their inbox. The fans were even given a poster with the megastar’s signature on it.
The chatbot campaign proved to be super successful with over 60,000 active users within a span of 2 days.
It is no surprise that Chatbots are technology’s answer for reducing the human workload. The possibilities of incorporating a chatbot into your business are endless and so are its benefits. But care must be taken to ensure that these bots are not only created to join the fad but also adds some value to your business.
We know the one common complaint against the chatbots is the lack of personal touch. Users complain that the conversation with a bot seems robotic and repetitive. Once your customers start criticizing the performance of your bots, it is hard to bounce back. This might have a negative impact on your business.
But worry not, we’ve got some tips for you to consider before you develop your very own chatbot. These tips can ensure that your bot has got all the necessary ingredients to build an engaging conversation with the user :
Goals are important because it is the guiding factor for both the brand and its users. The purpose of a chatbot could be completely different, from providing online support, book orders for the customers, or help solve any customer issues or grievances. Once the goal is established, the company can work towards customizing the communication pattern of the bot.
Make the bot user-friendly and proactive
The chatbot must be easy to use and communicate with. Brands must avoid using complicated and technical jargons and keep the language simple. The customer is not expecting complex words but is only expecting responsiveness and answers to his/her questions.
It is also necessary for the bot to keep the conversation flowing and engaging. Bots can even add some value to the conversation by sharing some offers/discounts/other information that the user might find useful. Or if an user is looking for a particular product which is unavailable at your store, the bot must be able to offer some alternatives to the original one. This kind of value addition is what sets a chatbot apart from the others.
Incorporate Call-To-Action buttons
Sometimes, a customer does not want a long and interesting conversation with a bot but is rather looking for some quick answers. This is where the CTA buttons can help your business. Incorporating these CTA buttons in the right places can also help provide quick solutions to the customers. Some examples of CTA buttons include, feedback button, contact us button and links to certain webpages. These action buttons also track and measure the effectiveness of your bot.
Developing and maintaining a bot is a journey. With the above mentioned tips, you can ensure that your bot has got what it takes to build a conversation effectively and efficiently!