Ahead of the highly anticipated release of Baahubali : The Conclusion, the makers wanted to
promote the launch with an interactive Chatbot quiz to give fans a quick recap of the movie.
Social & Digital Agency KRDS India was roped in to develop an interactive Chatbot on the page to
promote the movie. The move comes after KRDS India developed a series of movie promotion
Chatbots, recently for Kaabil, M.S Dhoni, Jolly LLB 2 and Badrinath ki Dulhaniya.
The Chatbot was launched on Baahubali’s official facebook page after the trailer was launched on
15th March 2017. The idea was to engage the users and get them to guess on the storyline of
Baahubali 2 from whatever they could gather on the trailer of the movie.
Users can message the page to play the #ChatQuizChallenge that had 5 trivia questions from the
Trailer. The BOT is a multi-lingual BOT and is available in five languages – English, Hindi, Tamil, Telugu and Malayalam.
Commenting on the Chatbot, Senthil Anand – General Manager at KRDS India Agency said:
“With the huge success of Baahubali – The Beginning, fans of the movie across India have been eagerly awaiting the sequel and keeping this in mind, the #ChatQuizChallenge was launched to fuel the anxiety created by the trailer and to get users to subscribe and get new updates from the production crew.
We’ve already seen good reception to the BOT on all languages and hope to hit a milestone with the number of subscriptions to the Chatbot soon”
At the end of the quiz users can receive a customized Baahubali 2 artwork with their profile picture to show their support for the franchise. The user could also subscribe to the Chatbot to get exclusive updates from the production crew of the movie.
The Chatbot was a raging success with over 86,000 users within two days. It can be accessed by messaging the page or on messenger