Chatbots are computer programs capable of conversing via artificial intelligence and have long been used in different forms. They are most commonly used in automated customer services, such as faster response to customers and dramatically reducing their waiting time. Chatbots are increasingly sophisticated and use high-level artificial intelligence. Besides, artificial intelligence is so good that many Chatbots are indistinguishable from human beings when they hold a conversation.
Why are Chatbots so interesting?
The answer lies in their versatility. They can be used to perform a multitude of functions in the areas of customer service, customer interaction and many marketing functions. Chatbots have enjoyed a high popularity since Facebook has authorized branded Chatbots on its Messenger application. However, there are also Chatbots of information, the best known are Siri, Cortana or Echo of Amazon. These chatbots are designed to meet customer needs and provide them with information about their research and expectations.
Here is some information about Chatbots and how they boost your marketing strategy. Chatbots are useful for:
How many times have you ended up with Vivaldi in your ears for half an hour while waiting for a customer service representative to answer you on the phone? It must be admitted, companies very often have poor customer service and this is all the more alarming, because often the calls relate to simple complaints to solve and are solved in 5 minutes barely. It is from there precisely that Chatbots revolutionize customer services: a simple sending of chat makes it possible to obtain an instantaneous response. By integrating the bots into your customer service, you will greatly improve customer satisfaction.
Getting to Know Your Customers
Chatbots can play an important role by analyzing customer data and optimizing sales and marketing strategies. Some Chatbots can be formatted to monitor consumers’ purchasing behaviors and intentions so they can learn their preferences. This allows you to review your strategies and know the consumer’s favorite products.
Chatbots are also essential in terms of personalized announcements. Chatbots work as follows: When a client accesses your chat with a request from the customer service, the Chatbot hosts the client, gathers the information and then asks the client to wait. During this interval, the client name and other information can be used to generate custom advertisements. Custom ads are often useful in sales conversions.
The important point here is that if Chatbots can be of excellent help for employees especially as an alternative to the waiting call, they must look real. If the chatbot is of poor quality and the customer realizes that it is a robot with whom he converses, then this can harm the brand image.
Most brands use passive interaction with the customer, meaning that they only respond to customers who ask questions but do not bother to go to other customers. However it is very important for a brand to have feedback from its customers and therefore to take the initiative to contact them. Chatbots are very useful for this kind of interaction with customers. This support is necessary in order to check whether the customer needs assistance or not, the customer will be all the more satisfied as the brand takes care to question him about his experience. This will only reinforce the customer’s sense of closeness to the brand.
Optimize your media
Chatbots are perfect for communicating with customers and collecting opinions. This strategy is very useful, especially for the optimization of a website. Getting feedback from customers will help you improve your website and satisfy your customers. For example, if you have a page that receives a lot of organic traffic but nobody buys, you can ask your Chatbot to collect information about why people leave the page without buying.
Proximity to customers
By using the information Chatbots collect from customers, you will be able to create customized messages for each consumer, which will allow you to increase your conversion rates.
Be available 24 hours a day
Mobile messaging applications are the most widely used applications. On average, they have a retention rate twice as high as all other applications.By maintaining a presence on a messaging application via a Chatbot, you can save money while remaining available to your customers 24 hours a day.