As we progress into 2020, with the digital era at its peak, it becomes harder and harder for brands to break through the noise and make themselves heard. Also, with all the marketing clutter on the internet, people like it when something out of the mess is personalised for them.

That is why brands have been approaching their marketing strategies to create personalised campaigns for their consumers. But the problem is that with such a vast number of online followers, most brands can’t keep up with creating a personalised experience for everyone. The best solution for this problem is to create a chatbot that represents the company at the very forefront of all communication: social media.

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