Clean & Clear is a prominent skin-care company that is known for their affordable line of dermatology products. Its products are available in 46 countries and cater mainly to young women.
The brand wanted to establish themselves as the go to skin expert for teens. They wanted to leverage the digital medium to help achieve their goal in an innovative manner. We set out to find a way to reach the teens in a platform they love to use, Facebook!
This led to the creation of Kimi, a friendly chatbots for teens. She was like a big sister who could answer any skin related issue but also knew how to have fun. She was someone that every teenager could relate to and connect with. Kim was introduced as a chatbot on Facebook Messenger.
How does it work?
Here’s how Kimi managed to capture the hearts of over 30,000 teens.
Kimi asks the user a few questions to understand the skin type, skin problems and the age group. Post this assessment, she lets the user pick the issues he/she is facing, like pimples, oilyness,dull or dry skin. Once the user has chosen a skin problem, Kimi immediately offers useful tips and solutions to overcome this issue.
But it does not end there. She even recommends the right C&C products that’ll help tackle different problems and also offered vouchers to the users.
But all work and no play would make Kimi a dull bot. So, she was also configured with some cool features. Selfie Soundtrack is a feature where where the user’s selfie is analyzed to determine their current mood (happy, sad, angry) using Google Vision API. Once the mood was determined, Kimi picks and plays a song according to the user’s mood using the Spotify API.
The chatbot campaign was immensely successful and resulted in 30,000 user interactions. Out of these, around 25,000 users have opted for ongoing skin care tips. The bot was able to offer 20,000 promo codes, of which, 11,000 were redeemed by users.
The bot can be accessed through Messenger.